For anyone rushing to give the Labour Party fresh ideas, don't be surprised if your contribution is never acknowledged and subsequently disappears like so many others since New Labourites seized control of the Party 16 years ago.
I left a 'fresh idea' - no acknowledgment. #sameold
But two new features have been added since the site was first launched - a 'Your views' option to the Menu bar and 'Latest Comments' to the Home Page.
I got really excited. Wow, I thought, the Labour Party finally gets 2.0. But, oh, no.
I'm not an expert in advertising standards legislation and good practice, but neither feature is what it might appear to be.
'Your views' are selected. #sameold
'Latest Comments' are latest edited comments. Judging by the static appearance, editing is an infrequent occurence for those of us used to 24/7 service. #sameold
So, Ed, if you questioned the original format of the Fresh Ideas website and an official says, "Yes, boss. We've fixed it" ask them to give you a personal demonstration after PMQs.
Think of your reputation.
UPDATE: 2230 : For blusher the Party's webmeisters have applied a new form of words to the invitation on the Home Page:
Sign up to hear more
has been transformed into:
Leave your Fresh Idea below
which begs the prompt:
Now remember to wash your hands
The site carries the name of the responsible (sic) person:
Promoted by Ray Collins, General Secretary, the Labour Party on behalf of the Labour Party, both at 39 Victoria Street, London SW1H 0HA.
Get a grip.