Gavin Hayes, General Secretary of Compass in his AGM Organisation Report, claimed 30,000 plus email contacts, including over 4,000 members - a ratio of 8:1. He compared this with the Labour Party's 50,000 eMail contacts. He didn't cite a Labour Party membership figure. But I can reveal that it is around 150,000 to 160,000 little changed on last year. The real point however is that represents a ratio of 1:3.
That speaks volumes about the uphill struggle the Labour Party faces if new media is to feature in its election campaigning. Is it time to rethink Labour's IT strategy? Or is it too late?
